Traditional Offset Printing

Most commercial printers trust this time-tested process.

Though the process doesn’t vary from printer to printer, the quality of the printed piece requires deep expertise and top-of-the line equipment.

The offset process is distinguished by its reliance on water and ink. For example, when a plate with the image is created, the plate is wet first with water, then ink, which sticks to the area on the plate where the image is; the water binds to the non-image area. The image is pressed to a rubber blanket, and then, to paper.

It’s called offset because the plates do not touch the paper. Offset printing addresses all formats — from spot color to full color. Simple to complex images look great, so you can let your imagination roam free.

Offset printing is the least expensive means to create products in large quantities such as mailers, envelopes, invoices, and other business forms, for example.

Advantages

  • Offset printing is the cheapest way to produce high-quality prints in commercial printing quantities.
  • It delivers a consistent, high-quality image.

Disadvantages

  • Time and cost associated with producing plates and printing press setup are a drawback, so smaller quantity jobs may be best suited for digital offset machines.

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