What is PURL Marketing?
As the name suggests, each and every PURL is personalized, tailored to a specific consumer’s unique needs, likes, and preferences. A PURL can essentially be thought of as a kind of personal website or micro website, and it is often set up in order to supplement or solicit responses to direct mail or email marketing campaigns.
Did you know that a staggering 3 out of 4 customers become frustrated when website content (including ads, promotions, offers, etc.) has nothing to do with their preferences or interests? In spite of this, 75% of companies report that they don’t understand how to carry out website personalization, and less than 30% of marketers invest in website personalization and the use of behavior base data. PURLs can give your company a competitive edge.