Personalize The Interaction Between You & Your Customers

A Personalized Landing Page “PURL” can dramatically increase the response rates of your next direct mail campaign!

Drive up your direct marketing response rates by engaging your prospects and customers on a deeper level. “PURL”, or personalized landing page, can be tailored to specific data elements desired for your next marketing campaign.

Paper Quality

What is PURL Marketing?

As the name suggests, each and every PURL is personalized, tailored to a specific consumer’s unique needs, likes, and preferences. A PURL can essentially be thought of as a kind of personal website or micro website, and it is often set up in order to supplement or solicit responses to direct mail or email marketing campaigns.

Did you know that a staggering 3 out of 4 customers become frustrated when website content (including ads, promotions, offers, etc.) has nothing to do with their preferences or interests? In spite of this, 75% of companies report that they don’t understand how to carry out website personalization, and less than 30% of marketers invest in website personalization and the use of behavior base data. PURLs can give your company a competitive edge.

What are the benefits of PURL marketing?

The benefits of PURL marketing are truly innumerable, and PURLs are being hailed by marketing industry experts as the future of the industry. This is because they offer highly personalized interaction between your brand and your customer, improving response rates, tracking capabilities, and engagement.

  • Improved Response
  • Enhanced Tracking
  • Greater Engagement
  • Mobile Compatibility
  • Increased ROI

Quality Guaranteed

Let us help you make the most of your marketing budget, call today with your creative and print design challenges: 1.800.457.2899