Imagine you have worked day and night for a project, and your efforts are finally appreciated by your company with a customized printed letter of appreciation. What would your first reaction be?
What a great team! right.
Believe it or not? Brands that do not consider incredible gestures like recognizing employee of the month, sending appreciation letters, certificates of excellence with tags, cards, envelopes, etc., do not acknowledge their workforce's efforts. Thus, the general purpose of sending colorful letters printed by professional printing services is to gain an advantage by showcasing employees their value for the brand. It is part of a brilliant promotional effort and a technique to keep motivating the staff towards achieving the organizational goals.
Below mentioned are the companies that use printing services in their employee recognition program:
Customized printed letters are not just about logos and extravagant images; it is substantially more than that. You may not have noticed but, printed letters are vital to brand building and bridging employee-to-brand, consumer-to-brand, and brand-to-brand relationships. It develops trust and dependability towards the organization.
There have been many occasions where regardless of whether a brand is costlier than the contender having incredible quality and minimal expense, clients will ideally go to the brand that invests in customizing letters to create personalization since they believe that the particular brand’s esteem is more than the contender.
Employees/ customers want to be appreciated by the brands they associate with. It makes them feel happy and motivated to work more.
86% of HR Leaders say an employee recognition program benefits employee relationships. (Source- Workhuman).
And estimates say that more than 66% of brands believe that consumer recognition helps create a strong brand identity.
One such great example is Disneyland. The theme park makes it a point to send personalized letters to its customers who have visited the place before. The letter often includes information about the following fun activities the visitors can enjoy on their next trip. And it is highly unlikely that customers will go to any other adventurous theme park other than Disneyland.
Below mentioned is an example of how Disneyland sends customized printed letters to its visitors. In addition to that, having received a personalized letter from the brand, the customers feel motivated to plan their next move quickly.
Obviously, there is a need to sell a great experience; however, if the organization will not convey its image esteem and illuminate messages through customized letters more frequently, customers will never fall for that particular brand.
Instead, they'll go to the rival brands regardless of whether their items are more expensive than yours.
What Brands Need To Do To Win Employees/Customers With Custom Printed Letters?
In order for a brand to work with the employees/customers/client base for a more steadfast relation and ensure repeated income, follow the guide below:
Branding is often associated with colossal advertising banners, billboards, commercial advertisements, merchandise, etc. But branding is beyond just a marketing strategy. It is more about building connections for a life-long relationship with your employees/customers.
Here is an example of Mcdonald's. Below inserted is a picture of a customized appreciation letter received by the employees of Mcdonald's for her commendable efforts.
It is the message your company must send to build potential longevity with your workforce. The message not only gets transferred to the employees but also to each visitor coming into the store. Each visitor will now see how Mcdonald's appreciates its employees, who will influence the eaters to understand the brand's values and work culture.
Let us shift out of the walls of the food industry and take a more entrepreneurial turn.
Imagine you are a brand looking to impress prospective clients. Instead of handling simple A4-sized printer-generated sheets, you can order a budget-friendly letter-sized brochure that contains all your business details. Having the information in hand, a client can look at your vision and mission stated and associate with your goals more clearly.
Your letter’s color theme is as important as the information in it. It serves purposes. An essential part is reflecting your brand ideology. Look at the psychology of the colors brands use. A general rule of thumb states that colors can evoke communication.
Labrecque and Milne highlighted how specific industries frequently use particular colors to influence customers' research on color differentiation in the marketplace.
“For instance, the study identified that blue color is used in over 75% of credit card brand logos, and 20% of fast-food brand logos. Meanwhile, Red is found in 0% of apparel logos—but over 60% of retail brands.” Source
Amerilist Printing Suggestion- A combination of Blue and White color for letter print is the most striking and smoothing.
5 Printed Letters Boost Customer Engagement
Branding and printing go a long way together in the essential marketing of your services. Your letters should reflect your brand’s beliefs making it easy for a consumer to spot the products that belong to your company. Here are some of the brands that send customized letters to their customers.
The printing world is opening new avenues for businesses to recognize the worth of their employees/ customers. One strategy that stands out in the marketing tool kit is printed letters. The availability of customization, personalization, and commitment contributes to maintaining an overall healthy work environment.
For all your printing needs, call Amerilist Printing Solutions. Let us help you make the most of your printing budget; call today with your creative and print design challenges: 1.800.457.2899.
Let us help you make the most of your marketing budget, call today with your creative and print design challenges: 1.800.457.2899
