Each piece of direct mail can be personalized – automatically putting your piece on top of everyone’s mail stack. Your message will demand attention, and be separated instantly from the flyers, menus, and special offers that don’t interest your customer at all.
Variable-data printing, a type of digital printing, features on-demand printing, where text, graphics, and images may be altered from one printed piece to the next, without affecting the process. This is accomplished by using data from an external file or a database.
If each piece is personalized, the recipient is more inclined to respond. Create attention-grabbing direct mail pieces with clear appeal to your target market, and wait for the swell of responses to follow.